Thursday, October 9, 2008

A broadcast from Team wis.dm

It's been a while since Team wis.dm last reached out on our blog, and it's high time we gave an update! In the past few months, wis.dm has been rolling along nicely and continuing to grow (albeit slowly). The level of participation of the core community continues to amaze us and for many we recognize that wis.dm has become a way of life.

We are proud of the product we have built and the community of core users- but unfortunately wis.dm’s not quite big enough to survive on an independent basis. There are many ways wis.dm can make money – but it requires a certain critical mass that, as yet, we have failed to reach.

Given sufficient time, we are confident we can get there- but in the meantime wis.dm (the business) needs to derive revenue to make a contribution to the costs of building and maintaining the site and we are thinking about and planning a range of initiatives which we’ll be telling you more about in coming weeks and months.

In fact, the first of these kicks in today with the introduction of of a new experimental wis.dm scene. "Broadcast You", a Television scene. Why Television? Well, some of the people most impressed with the discussions on wis.dm are big media companies. Traditionally, big media works one-way-only: broadcast. They pump great content into the void, and we all talk about it around the water cooler, over dinner, and on discussion sites like wis.dm. These companies are very interested in seeing how communities like wis.dm can close that loop, provide feedback, and improve the quality of entertainment, news, journalism, and opinion. (All the stuff we love talking about on wis.dm!)

As wis.dm focuses on driving revenue, we want your help. We want to prove to these big media companies that their model should include great commentary and question-powered discussions. We want to show them that news is more fun when it's being talked about. We're in close contact with a number of these organizations, and far from being evil corporate giants, they're actually quite intent on watching how social sites can play a role in their world. So show them! Start filling up the new Television scene with all sorts of content about current events, news, entertainment, media, and life. Stand Up + Air Your Views. Broadcast YOU.